Facebook Community Summit & Awards Show

From the silly to the sincere to the kinda weird, there’s a community on Facebook for every interest and for anyone to feel like they belong.

The greatest Facebook Groups are built with a purpose, by regular people who believe in a vision. So how do you shine a light on these communities and show others the potential when people come together on Facebook? You bring together the people that bring people together (AKA Group Admins) and celebrate them with an immersive, online Facebook Community Summit and the Facebook Community Awards.

This was a massive integrated product marketing campaign — live online event, social awareness campaign, and in-product user-voting hub experience. The creative was made entirely by the community via only real Facebook Group stories and lo-fi group UGC — it was for the community, and made by the community.

FCS had everything: a group admin as host, Zuck and some VIPs giving product updates, a big set with immersive video programing, and the reveal of the winners!

BTW: A group of cat lovers won, because…
of course it did.