Pa’ Mi Gente: Events
Pa’ Mi Gente (For My People) is an evergreen Latinx community program across Facebook and Instagram that celebrates those who push the community forward.
Grounded in the insight that 18-29 year old’s see Latinx and Hispanic Heritage Month as an opportunity to reflect on how their roots shape so much of who they are today, we hosted 4 events with IG+FB creators that spanned from the beginning of Latinx and Hispanic Heritage Month through to the Latin Grammys.
Each event celebrated and explored various sub-cultures from Latinx communities — their unique cultural roots and how young adults from those communities, preserve and shape their values, interests and expressions.
Creators + Influencers included:
Xiye Bastida, Flora Pacha, Muxxxe, Brujas of Brooklyn, Cande y Paulo , Sofia Campos ,Tiare , Eliane Gallero , Kunno Recap, Sabrina Perez , Cristy Quinones, Lola Langusta, Genbthegem Kevlexd, Iamferv, Puerto Rican Community of California Facebook Group, LGBTQ People of Color Facebook Group, Natural Witchcraft Facebook Group Kandy Muse, Krystal Vega, Launch Latinx Facebook Group, and Lipstick Fables
Overall Results:
300+ assets (Stories + Reels)
Reached +130M people (all participants followers)
Pa’ Mi Gente Event NY
250+ people in attendance
"Pa’ Mi Gente” Changemakers Round table talk moderated by @krystalvega, featuring @thekandymuse, @lipstickfableshn, @xiyebeara and @theharrylopez, admin Launch LatinX Facebook Group, discussing the ways in which they help and empower their communities.
Immersive teaser for the Metaverse Culture Series, featuring the work of @itscovl
Musical and Artistic Performances
NFT Exhibition & live art by @pedrobaez89, featuring IG’s Digital Collectibles
Live Mural by @drinkala
Live musical performance by @m.u.x.x.x.e the rapper and @thekandymuse
12 press in attendance and onsite interviews with creator—coverage included features in Fault Magazine, Seventeen, Into, Remezcla and more.
100+ pieces of content shared (stories/reels) at the event
Pa Mi Gente: Instagram Creator Dinner
20 seated IG creators guests
100+ individual Instagram stories, Instagram grid posts and IG Reels shared
1.6 million total followers across guests
3000% growth in the #PaMiGente hashtag use pre & post event
Miami Billboard Latin Music Reels Event
Over 50 artists joined us, with +35 posted reels and portraits, sharing what “Pa’ Mi Gente” means to them, including:
Reaching +95 M followers
+6M views from reels
Latin Grammys
Partnered with the Best New Artists nominees and Creators from Dale Tú, reaching + 28.2M people through a content mix of Reels & Stories.
Partnered with Latinx creator, Eliane Gallero, to co-create engaging event coverage and artists interviews during the Red Carpet.
75+ Creators and Artists shared highlights of our activations via Stories
