Pa’ Mi Gente (For My People) is an evergreen Latinx community program across Facebook and Instagram that celebrates those who push the community forward.

Grounded in the insight that 18-29 year old’s see Latinx and Hispanic Heritage Month as an opportunity to reflect on how their roots shape so much of who they are today, we created a social campaign across Facebook and Instagram, and hosted 4 events with IG+FB creators that spanned from the beginning of Latinx and Hispanic Heritage Month through to the Latin Grammys.

The creative and events celebrated and explored the subcultures of the Latinx community — their unique cultural roots and how they preserve and shape their values, interests and expressions.

Creators + Influencers included:

Xiye Bastida, Flora Pacha, Muxxxe, Brujas of Brooklyn, Cande y Paulo , Sofia Campos ,Tiare , Eliane Gallero , Kunno Recap, Sabrina Perez , Cristy Quinones, Lola Langusta, Genbthegem Kevlexd, Iamferv, Puerto Rican Community of California Facebook Group, LGBTQ People of Color Facebook Group, Natural Witchcraft Facebook Group Kandy Muse, Krystal Vega, Lauch Latinx Facebook Group, and Lipstick Fables

Overall Results:

Pa’ Mi Gente Campaign has achieved:

• 240,000,000+ impressions

• 114,000+ likes, comments and reactions

• 300+ assets (Stories + Reels)

• Reached +130M people (all participants followers)

• Notable press coverage