Instagram AR Swag was distributed inside Lollapalooza and worked as a trigger to open an AR filter experience.
Tattoos, hats, and posters enhanced with AR experiences became
a desirable festival item during Lollapalooza Brazil.
Results:
AR Filters had more than 214K interactions in 3 days of the event.
More than 70% of the Lollapalooza attendees interacted with the brand space inside the festival, transforming Instagram into one of the most remembered event sponsors.
