“Lolla Yours to Make” placed our platform front and centre as a tool for creativity and self-expression. And let the people become the stars of our campaign.
How it works
1. Ads
Ads Invited users to participate
2.Chatbot
Users opt in + Link to AR filters
3. AR Effects
Users open the camera and choose a filter that best fits with their style
4. Chatbot
Users upload their content to the bot as it guides them through
5. OOHs
Within seconds dynamic ads, instagram template and campaign line were added
6. Reward
Users receive visuals featuring their submission in-situ either in OOH or on Lolla BR big screens
