Our Creative

What does creating in the metaverse look like?

For over a decade, people have used our technologies to create, share and connect over what’s meaningful to them — and the 3D spaces of the metaverse will be no different.

We tapped the next generation of creators to bring these spaces of the metaverse to life, by asking them to imagine what could be possible when it comes to the potential of the future.

We paired up two creators from completely different fields to collaborate and imagine what the future of the metaverse could look like together.

Intersectional Environmentalist Leah Thomas and digital world-builder Vartika Jangid teamed up and imagined an interactive community garden.

We were so inspired by their vision that we brought today’s version of that community garden to life in Horizon Worlds — the Grow Together Garden.

This 3D, immersive community garden demonstrated the potential of education, accessibility and connection in the metaverse.

For many, it can be hard to visualize how the metaverse can play a relevant role in daily life. From a game where visitors can team up to grow a flower together through hands-on gardening practices to a walkway in the forest’s canopy that highlights a plant’s life cycle, the Grow Together Garden highlighted how spaces like it can add to our realities.

And while the metaverse will never replace experiencing the awe of nature, it can be a tool for learning, connecting and better understanding our relationship with nature — especially for those who may not have access to green spaces in their everyday lives.

In the Grow Together Garden, everything is a hands-on learning experience.

Visitors can plant a seed and learn the importance of adding sunlight, water and nutrients, interact with hydroponic gardens or take a moment to themselves in an immersive-sound meditation pod.

We then activated on our socials to drive engagement, raise awareness, and give people a taste of what connection in the metaverse looks like — whether or not they owned a headset yet.

Results

For over a decade, people have used our technologies to create, share and connect over what’s meaningful to them — and the 3D spaces of the metaverse will be no different.

We tapped the next generation of creators to bring these spaces of the metaverse to life, by asking them to imagine what could be possible when it comes to the potential of the future.

And while the metaverse will never replace experiencing the awe of nature, it can be a tool for learning, connecting and better understanding our relationship with nature — especially for those who may not have access to green spaces in their everyday lives.

This work was seen by over 29 million people, and had 135 million media impressions.

It resulted in 20.5% of ads achieving an, at least, 3 second video view rate and a .17% click through rate.