Overview

We launched Meta's first brand campaign, “IT’S YOUR WORLD,” with a film that broke during Game 5 of the NBA Finals. We worked with fashion designer KidSuper, NBA player Jordan Clarkson, and KidSuper’s real-life creator and influencer friends to bring this work to life.

KidSuper liked the outfit we collaborated with him on so much he included it in his show at Paris Fashion Week. It was also featured on the cover of Kodak Black’s new album.

The Problem

Instagram, Facebook, WhatsApp, Marketplace and Meta Quest all play a big role in Gen Z’s life. But Gen Z doesn’t think about the value of Meta’s products.

The Solution

We wanted to remind Gen Z of the value Meta products bring to people and their worlds. So we collaborated with KidSuper, an authentic influencer they know and love, to create “It’s KidSuper’s World.” Showing Gen Z the value Meta plays in their life. And putting the focus on the people on our platform, and their world.