...is a series of how-to’s that each highlight one of WhatsApp’s features–presented by talent that’s relevant to each feature.

• How to send Voice Messages staring voice artist and SNL star, Melissa Villaseñor.

• How to send disappearing messages staring magician Anna DeGuzman.

Results:

• 895,000+ likes, reactions and engagments, so far

• The WhatsApp Channel grew from 0 to 50,000,000+ followers in 3 months, and to over 100,000,000+ followers in 6 months

• Became the world’s No.1 channel on WhatsApp

Overall Channel results:

• +0.4pt L0 Brand Love

• +0.3pt L0 App Preference

• +0.2pt L1 Closeness